The Role of Fetishes:
a critical examination of the American public
ABOUT THE WORK
Michel Foucault, a prominent French philosopher and social theorist, discussed the concept of discipline and its role in society, arguing that Power operates not only through coercive state mechanisms, but also through subtler forms of influence and regulation that shape individuals' conduct and subjectivities.
Foucault explores how various institutions, such as schools, hospitals, and prisons, serve as sites of disciplinary power, shaping individuals' behaviors and subjectivities. It is well understood that commercials, adverts, promotional targets, are mechanisms of Power in it policing role. Carving out the proper, legal desires that each “normal” citizen will behave within.